Healthcare, I said. I started a company in healthcare. At lease that's what my SIC code says. It's in a subset of healthcare: senior housing and care.
How'd you end up there? It started with a reference check on behalf of a former collegue, a lunch date, an interesting growth market, almost 12 months of meetings, 2 junked business plans, some killer differentiation, 4 months of web development and voila!, you've got yourself a company. An announcement to satisfy SEO to follow (in case you were wondering why it was repeatedly filled with particular keywords).